It can be difficult to market your e-commerce website. It’s difficult to know where to begin with the varied platforms and techniques available. This post will provide you with a rundown of the most effective marketing strategies for your e-commerce website. We’ll also give you some practical advice to get started right away.
What is the purpose of e-commerce marketing?
Increasing visitors to your online business and converting that traffic into sales is known as e-commerce marketing. Ecommerce marketing is critical because it may help you reach a larger audience, raise brand awareness, and enhance sales.
You can utilize a variety of platforms and tactics for eCommerce marketing, but search engine optimization (SEO), pay-per-click (PPC), and social media are among the most effective.
Identifying your objectives
To run a successful e-commerce marketing campaign, you must first define your objectives.
What are your objectives? Do you want to raise brand awareness, improve website traffic, or enhance sales?
You can begin preparing your campaign once you’ve specified your objectives. Choosing the correct platform for your e-commerce marketing campaign is equally critical. For instance, if you sell things on Amazon, you should concentrate on Amazon’s marketing methods.
Similarly, if your eCommerce website sells things, you’ll need to concentrate on increasing traffic and optimizing it for search engines.
Use SMART (Specific, Measurable, Attainable, Realistic, Timebound) goals to guarantee that you and everyone else in your firm are on the same page.
A purpose-built e-commerce website
Because your e-commerce website serves as your online store, it must be a great first impression. Customers are more likely to depart without completing a purchase if your website is difficult to browse or slow to load. Similarly, it will be difficult for potential clients to locate you if your website is not optimized for search engines.
Pro tip: You can now use a CMS like WordPress or Squarespace to create a high-quality website with all the bells and whistles you need. As a result, you won’t have to spend a fortune on a developer or designer.
Spend money on marketing outlets.
You can promote your eCommerce website using numerous different marketing platforms. The most effective channels will differ depending on your products and target market.
SEO, PPC, social media, email marketing, and affiliate marketing are the most prominent e-commerce marketing methods. As a result, it is critical to invest in various channels to reach the largest possible audience.
Get found online with SEO.
Search engine optimization is one of the most significant parts of e-commerce marketing (SEO). It improves the visibility of your website and content on search engine results pages (SERPs) because you want potential buyers to be able to find your website when they search for products similar to yours online.
To take advantage of topical SEO, write various articles about your subject. Because of your diverse range of relevant information, Google considers you a topical expert and rewards your site accordingly.
PPC stands for pay-per-click advertising.
Pay-per-click (PPC) advertising is another effective eCommerce marketing strategy. It is a type of online advertising in which you are charged a fee each time someone clicks on one of your advertisements. PPC can be an effective technique to increase website traffic and sales. However, you must keep in mind that PPC can be costly, so you must choose the correct keywords.
Use geo-targeting to ensure that your campaigns are laser-focused and that you are not wasting ad spend.
Increase brand awareness using social media
E-commerce marketing can benefit greatly from the use of social media. It can help you raise brand awareness, improve website traffic, and enhance sales. It’s also useful for reaching out to customers where they spend their time.
Find micro-influencers in your niche and use them to promote your business. A micro-influencer with 10,000 followers is far more beneficial to your brand than a large (and certainly more expensive) influencer with millions.
Customer relationship building through email marketing
Another efficient e-commerce marketing approach is email marketing. It can aid in the development of client connections, the promotion of new products, and increase website traffic.
Testing will almost certainly be your best buddy. You can compare emails using A/B testing to find which one performs best. The finest email marketers are always testing and never satisfied with their results.
Promote sales with affiliate marketing.
Performance-based marketing includes affiliate marketing. This means you only pay affiliates if they generate sales. Affiliate marketing can help you increase sales and reach a larger audience.
Don’t sit around waiting for affiliates to come to you. Reach out to successful websites in your field and tempt them with bespoke offers, exclusive discounts, and even custom landing pages.
Keep track of your progress and make any adjustments to your strategy.
Monitoring your e-commerce marketing efforts to discover what works and doesn’t is critical. Website traffic, conversion rate, and sales should all be tracked. When it comes to small business marketing, it is critical since every dollar must be spent properly.
Pro tip: Make sure you’re tracking critical metrics throughout your campaigns. Determine what is most important to your company and keep a close eye on these data.
Here are some good examples:
- Rate of conversion
- Average order value in traffic
- Engagement on social media Follower count on social media
- Client lifetime value
If you follow these guidelines, you should be able to effectively market your e-commerce website in 2022. However, keep in mind that the internet marketing landscape is ever-changing, so you’ll need to be ready to alter your strategy as needed.
James Cooperis the founder and CEO of Convoboss,, which provides small business owners with cost-effective digital marketing solutions. His company leadership blends advanced digital marketing execution and performance with professional analytics, strategy, and creative design. He is an entrepreneur and business consultant with over ten years of expertise in digital marketing to assist Fortune 500 and SME companies in succeeding.