Once you’ve established yourself a little further, you may begin looking at brand partnerships. Brands and social media influencers may help you build your brand via these collaborations.
No minimum amount of subscribers or views is required, but it helps to have a defined target demographic among your fan base.
Please take a moment to familiarise yourself with the various terms associated with branded partnerships before moving on.
A brand usually pays for creating branded content, which promotes the company’s goods and services.
The term “brand sponsorship” also describes this kind of collaboration between businesses and creatives.
When a content producer incorporates a brand or product into their movies unobtrusive fashion, it is called a “brand integration”. Your product’s brand should be reflected in the video.
Who should I partner with?
Partner with a company whose values align with yours and from which your consumers stand to gain. The firm that offers great footballs and other gear would be an excellent partner for a football blog. Not working with someone who doesn’t share your principles, such as an ethical brand that works with an unethical company.
When it comes to sponsorship, it’s not only legal, but it’s also a good idea to be open and honest with your audience. Keep an eye out for their feedback on the material and their suggestions for the future since this information might be useful if you decide to collaborate with a brand.
Spy on what your rivals are doing if it helps at all. Using this information may offer you a better notion of who you can collaborate with and what material to produce.
How do I find sponsors for my YouTube channel?
A sponsorship platform could be a good option for you. BrandConnect, a platform built by YouTube, serves as a conduit for these collaborations between brands. There are forums where companies publish ideas and campaigns that the interested creators may pick up and contact. It’s currently an invite-only feature, but YouTube wants to open it to more producers shortly.
If everything else fails, you may always do it alone and attempt to get sponsors. A relevant contact’s information may be found online or tagged on another social networking platform. As your channel expands, you may potentially be contacted by brands.
Be prepared to deliver a pitch. Prepare a story-based media package. A one-page wonder or a glitzy presentation deck are two options you may choose from when designing your presentation. List your favourite content, as well as businesses with whom you’ve collaborated in the past and the number of people who have seen it. You should also explain how you can help them and why their brand will resonate with your audience.
Keep your eye on the prize and keep your creative juices flowing because this is still your ball. The brand will have some input, but it will most likely come from your channel.
What type of branded content should I produce?
There are many possibilities for material however the following are just a few suggestions:
- Transport of goods
- Theatrical productions
- Recipes are presented in video form.
Your legal obligations
You need to be cautious if you’re paid to create and upload anything on our site since that’s considered advertising.
You may include a card declaring “This contains a sponsored promotion” at the start of your video, thanks to YouTube’s customization features. Not only does this let viewers know what to anticipate, but it also prevents YouTube from inserting an ad that conflicts with your brand.
Make sure you abide by the regulations in your area. This is the Advertising Standards Authority in the United Kingdom (ASA). Make it apparent from the get-go that it’s an ad. For example, you may insert #ad in the video’s or thumbnail’s title or description. The Committee of Advertising Practice (CAP) Code does not regard anything that occurs in the middle or after a commercial to comply with the CAP Code.
Working with influencers
Collaborating with influencers is a smart move when trying to raise awareness of your company. The trust viewers have in the influencers they follow might lead to more confidence in your business. Niche-focused YouTubers may be your best choice here as well. They’re also likely to charge less than high-priced influencers for their services. To get started, look for “micro-influencers”—those with at least 10,000 or so subscribers, though definitions vary—to begin.
Find out which YouTube influencers are promoting items and services comparable to your own. It’s best to leave it to the YouTuber to come up with creative ideas since they’re familiar with their video style. Enquire their level of openness and how they disclose sponsorships to guarantee that your interests are aligned.
As an affiliate marketer, you are secondary advertising, and you must make that apparent. Neither the brand nor the content author bears exclusive responsibility for clarity.
The Advertising Standards Authority is concerned, these labels are acceptable (CMA). For influencers, the ASA offers helpful guidance on designing advertising as ads. Other companies may also use this approach.
Is it time for me to start thinking about brand partnerships?
This is a question for which there is only one correct answer: yours. You’ll face stiff competition for brand collaborations and influencers if you sell cosmetics, but there are also additional options. A more specialised product, like crochet sets, provides more opportunities to connect with a craft or crochet brand/channel to reach a more committed market.
If you are still uncertain about collaborating with businesses, check out this video from YouTube Creators.