Discover the Power of Affiliate Marketing with Awin
As a key supporter of the upcoming British Business Awards on October 3, 2023, Awin, the global affiliate marketing network, is committed to championing the best of British business. In an exclusive interview, Michelle O’Sullivan, Awin’s Global Customer Success Director, shares insights into Awin’s mission, the benefits of affiliate marketing for small businesses, and why Awin is proud to support SMEs.
What Does Awin Do?
Awin is a leading affiliate marketing platform that allows businesses of all sizes and industries to partner and grow online. Through affiliate marketing, businesses can reach new audiences and expand their online presence.
Supporting Small Businesses
Awin launched Awin Access in 2020, a starter plan designed to help small online businesses, micro-SMEs, start-ups, and entrepreneurs tap into the potential of affiliate marketing. With a reduced commitment term of just three months and lower costs starting at £75 per month, Awin Access provides the opportunity to test affiliate marketing with lower risk and more manageable budgets. Awin is dedicated to making affiliate marketing accessible, controllable, and safe for SMEs.
The Benefits of Affiliate Marketing for Small Businesses
Affiliate marketing is a performance-based marketing strategy that rewards partners for driving specific actions on a business’s website, such as sales or form completions. For small businesses, affiliate marketing offers a cost-efficient and secure way to reach new customers through partnerships with influencers, price comparison sites, bloggers, and more. Unlike traditional advertising platforms, businesses only pay for verified results generated by their chosen partners. To learn more about affiliate marketing and its potential for your business, check out our comprehensive guide.
The Importance of Investing in Digital Marketing for Small Retail Businesses
In today’s competitive retail landscape, effective digital marketing is crucial for small businesses. It’s not just about using multiple online channels; it’s about finding the right channels that resonate with your target audience. Consumers now seek out products and services across various platforms, making it essential for businesses to explore new ways of reaching them. Affiliate marketing allows you to connect with reputable influencers in your industry who can promote your brand to their loyal customer base. By taking advantage of this cost-effective and controlled marketing channel, you can maximize your online sales and gain exposure.
Awin’s Support for the British Business Awards
Awin is proud to support the British Business Awards for 2023 as it aligns with their mission to champion and support SMEs. In challenging economic times, recognizing and rewarding the efforts of small businesses and technology providers is crucial to keeping the small business community thriving. Awin congratulates all the shortlisted businesses and wishes them the best of luck.
One Essential Tip for Small Online Businesses
If you’re a small online business, don’t miss out on the potential of the upcoming retail peak period. Start diversifying and testing new channels early to make the most of the holiday season. Awin’s data shows that many SME retailers start their promotions as early as October, so it’s important to plan ahead and ensure your brand stands out. Affiliate marketing allows you to establish partnerships and feature prominently in seasonal promotional campaigns, giving you an edge in a crowded market.
Discover the power of affiliate marketing with Awin, the platform that empowers businesses of all sizes to grow and reach new customers online. Awin is also a proud sponsor of the British Business Awards 2023, the premier award scheme celebrating the exceptional achievements of British small and medium-sized businesses.