Marketing your physical therapy practice can be just as challenging as starting it up. Jordan Denyer, a sports massage therapist and founder of JWD Massage, shares tips on how to make your marketing strategy a success. The first step is to establish your unique selling point (USP) by looking at local competitors and identifying unfulfilled needs in your area. Nail down your branding by choosing colors and a tone of voice that convey the emotions you want to evoke. Focus on your digital advertising by setting up your Google My Business account, asking for reviews from existing clients, and using paid ads to target your audience. Email marketing can also build a loyal database, and social media can boost your strategy with video content and frequent posts. Collaborating with local sports clubs and charities can also help promote your business. Finally, budget for both money and time, and set milestones or targets to track your progress.
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