Since its global launch in August 2018, TikTok has taken the globe by storm and continues to do so. According to the most current official figures, more recent estimates put the number of active monthly users at around a billion. Businesses and companies have taken advantage of the app’s widespread usage for mass marketing, but many have done it incorrectly.
For TikTok marketing success, Traktion provides five Tips.
It’s all about tone
In the spirit of lighthearted, enjoyable, and socially-shareable entertainment, TikTok has become a popular social media platform. This is not LinkedIn. Even Facebook and Instagram aren’t enough to get you there. If a piece of content is excessively dry, ponderous, or polished and corporate, the younger demographic won’t receive it well. When it comes to TikTok marketing, a brand’s tone of voice is one of the most important things to keep in mind.
Let users be your content creators
Encourage other people to develop content for you as a means to avoid the potentially deadly mistake of try-hard content. Marketing on a platform where content is developed around problems, trends, and above all, tongue-in-cheek humour means harnessing the potential of user-generated content (UGC). One of the greatest methods to increase your brand’s visibility on the platform is to create a brand challenge and related hashtag.
Connect with the right influencers
If you’re looking for a site that prioritizes honest material from people’s values influencers, check out TikTok. Spending any time on the app will disclose who is big and who would be a good fit for you to connect with. When it comes to leveraging influencers, it’s not only about the number of people you can reach but the quality of those people. Brands could use popular hashtags in their niches to locate influencers that resonate with their genuine target audience and connect with their customers.
Use paid TikTok ads
TikTok is a great platform for organic marketing. Paid ad capabilities were added in 2019 to monetize TikTok. TikTok works directly with businesses and agencies to provide paid advertising on the site, which may appear in three distinct forms.
Sponsored adverts appear in the user’s feed, interspersed with original content, in the “Infeed” section. These are clearly labelled as “sponsored” and link directly to your page, making them easy to identify. According to Digiday, prices start at $26,000 for 3.6 million impressions.
Keep creating content
There is no such thing as evergreen material in the TikTok world. Trends are the lifeblood of the site. Successful TikTok marketing relies on developing content that reacts to and creates trends. Choosing to ignore this or failing to comprehend what the audience wants to see may lead to disastrous outcomes. The biggest mistake a brand could make on TikTok is to rest on its laurels. You need to keep up with the latest trends, be open to new ideas, and keep developing.