As a small business owner, marketing your great service or product can be one of the biggest challenges you face. It can be expensive, slow, and confusing, with tons of articles giving you advice on posting to different social media platforms without giving you the context you need to make it work for you.
With a limited budget, gaps in brand awareness, big competitors, and difficulty measuring what works and what doesn’t, it’s essential to find cost-effective and efficient ways to reach your audience. Video marketing is an excellent solution as there is a strong correlation between video marketing and customer purchase intent. It’s also the most engaging type of social media post, according to audience preferences.
Creating a steady stream of videos can be daunting, but luckily, there are plenty of video creation tools to make your job easier, faster, and more enjoyable. Here are five video creation tools to help you level up your marketing game:
To start with video marketing, you need to take a more analytical approach to avoid wasting time and energy on content that won’t work for your target audience. RightRelevance is a resource that shows you videos, trending topics, and similar content related to your product or service. By using this research tool, you can come up with video topics based on successful video content that will appeal to your target audience.
Consistency is key to successful marketing, making it crucial to have a recognizable brand identity through brand colors, posting schedules, and topics. With a limited budget, creating branded reusable video intros can be time-consuming and expensive. However, using Visme, a free graphic design tool, you can easily create branded video intros, making your content look more professional while saving you time and money.
Creating high-quality video content can be challenging, but Videoleap helps to make your time-efficient through community-shared video templates that come with high production value. You can benefit from the soundtrack syncing, fancy cuts, and visual effect setups that others worked hard on, making it easier for you to throw together some effective content.
Reusing your content in new formats across channels helps make sure your content investments pay off, and turning audio content into video makes it more engaging for your audience, allowing you to post it on multiple platforms. Headliner is a tool that lets you upload your podcast as a video to Twitter and YouTube, adding relevant text for accessibility. It’s easy to use, convenient, and helps you automate workflows, making sure that your content receives maximum exposure.
TikTok is an excellent free tool for small businesses to create short videos, revolutionizing video marketing by making it easy and fun to create engaging content. TikTok’s user interface is intuitive and simple, making it perfect for beginners, with a short learning curve that gets users posting in no time.
These video creation tools can help you stretch your budget, save time, and make video creation more enjoyable, helping you level up your marketing game.
For more tips on how to structure a video marketing campaign for small businesses, check out this article.